The Complete Guide To Different Types Of Signages
When it comes to staking your claim for your brand and making an impression on your potential customers, nothing beats the good old-fashioned signboards.
Signs are a way for companies to let people know they exist and to remind them to come on in and shop. They’re also part of an overall branding campaign as well as a way to help visitors navigate your store once they’ve been drawn inside. They even serve to alert employees to important messages, like “off-limits area” or “wet floor”.
Signage is, most importantly, the first thing visitors see when they pass by your store. It’s their first impression, so get it right the first time! As you’ve heard before, you don’t get a second chance to make a first impression!
You cannot deny that people do judge a business by its sign more often than not. Admit it, we’re pretty sure you’ve done it before!
That’s the reason why your signage is a reflection of your business, and having an awesome signboard is an awesome way to attract customers, promote your brand, and make a statement about your company!
Getting the right sign for your business depends on a complete understanding of your choices. What type of signage are there? Plenty, it turns out! For our reference, here’s our handy Complete Guide to Signages.
Types of Signage
So, you need a sign? The first step is knowing what’s out there. From conventional signboards you see all around Malaysia to the most technically advanced 3-D signs, here’s the list…
A sheet of metal and some paint- it gets the job done but you certainly won’t stand out in the crowd! You also won’t be seen at night without lighting accessories. To solve that problem, consider Boxup Sign Boards. The box is to house lighting, which is typically LED or fluorescent.
A step up from the conventional sign boards are the box up type. They usually have internal lighting within the box (LED or fluorescent) to illuminate the sign to create a higher visual impact. And when lighted, visibility is not an issue be it night or day.
As the name implies, this has a 3D effect in the sense that the sign protrudes out from the background, thus the 3D effect. In fact, this is catching on to be one of the more popular type of sign boards that we have seen requested. Although slightly more expensive than the conventional types, it is still considered to be within affordable range, but the visual impact of the sign outweighs a lot of factors.
Check out some of these 3D Signage in Malaysia:
Unless you’re specifically looking for that retro effect, neon signboard in Malaysia are falling out of favour due to the inherent problems of using neon. Although neons are visually stunning piece of art, but due to the way they are manufactured, the failure rate of these neon signs are pretty high (relative to other types of signages) with problems such as gas leakage, glass breakage, etc. We generally advise against using it unless you have the requirement for that retro look.
3D Product Mockups
This are usually for the promotion of a specific product or when there’s a need a structure for that visual ‘WOW’ factor. Typically In Malaysia, they are used during product launches, roadshows, exhibitions and EXPOs.
This is an all-encompassing category, covering the following types of signage:
– vehicle signage
– large format stickers
– indoor stickers
The newest type of signage might be the vehicle wraps, which turn cars, trucks, buses, motorcycles, and even boats into moving billboards. The graphics are printed digitally onto vinyl and then applied professionally by trained applicators.
If you don’t want your entire vehicle covered, simply opt for a smaller door sticker.
Large format stickers bring advertising to a whole new level. Printed with large format inkjet printers, they can be made as large as your imagination (and your budget) will take you. On a more modest scale, consider indoor large format stickers, which can cover elevator doors, glass walls, an entire wall, or any surface you like.
Safety Signages And Wayfinding Signs
These are pretty much the usual signs warning you of the risk and danger, such as slippery floors, construction sites, no entry, etc. Of course in Malaysia, these safety signs comes in Bahasa Malaysia as well. As for wayfinding signs, these are generally in the form of directions and directories.