5 Ways Neon Signs Can Help Your Business In Malaysia
There aren’t many technologies which have persisted as long as neon signs. Invented in 1910 in France, neon sign lighted messages have been drawing the attention of passersby and customers for around a century now. However, due to the popularity of LED technology, there is now a new way to get the neon sign effect in Malaysia, without the downside of actual neon technology.
Yes, it’s the neon flex signs. Basically it’s a flexible tubing with LED inserts.
Now your neon flex sign can last longer, is more affordable to make, uses less electricity, and won’t break like glass.
Just what makes the neon sign such a popular and effective type of signage? They’re highly effective! Here are 5 ways neon signs help businesses in Malaysia, in no particular order:
#1. In Malaysia, neon signs will increase foot traffic to your business
Even a stock neon sign that simply says “open” acts as a beacon to your store. It’s the international symbol of “welcome in” for businesses. Nothing alerts passersby and beckons them in quite like a neon sign. In fact, we’re conditioned to feel the welcoming vibe of a neon sign advertising coffee in a diner, for example. Or at the end of the day, a bar whose neon beer brand signs offer familiar comfort or a good time relaxing with friends. In fact, a bar or a diner without neon signs just doesn’t feel authentic!
#2. Neon signs can increase purchases
Let’s say you have a restaurant. If you have a big neon sign in your window that says “steak”, you are likely to have more customers ordering steak instead of that salad which has a much lower sale value. Or consider a sign that says “diamonds” in a jewellery store- it certainly doesn’t hurt your business to highlight what you’d love to sell! The power of suggestion is real, and a neon sign can make it work for you.
#3. Neon Signs can set you apart from your competition
Neon signs of course stand out, especially at night. They also evoke all sorts of emotions in people who view them. One is nostalgia, another is trust. There’s just something reassuring about a neon sign: it’s as if you’re saying “my business is so special, I have a work of art to advertise it!”. Not only that, but neon light is brighter and more dazzling than other types of light, so your sign will stand out in that regard as well.
#4. Neon signs help build your brand
Choosing a custom neon sign strengthens your brand. That’s important with both customers and with your employees. When staff believes more strongly in your brand, their pride increases. They’ll work harder and help increase your bottom line. Everyone wins!
#5. A neon sign keeps working to advertise your business 24/7
Since neon signs are viewed universally as works of art, they’ll catch people’s eye long after you’ve closed up shop for the night. Some folks even buy their own neon signs to put in their homes- as works of art. People simply can’t help themselves when it comes to catching glimpse of neon: we’re attracted to it, fascinated by it, and impressed by it. Is there any other salesperson you know of who works around the clock to deliver your message?